The SALE That Didn't Last FOREVER

One should always strive to beat his/her own record, but how can we ever top Forever 21's opening weekend event?  I couldn't sleep the night before the Mega 3-day sale—I was both (more) excited and (a bit) scared of things to come.  "Will our marketing efforts bring in the crowd?" This was the question I kept asking myself... After all, this is one of my deliverables :o

We left the store Thursday past midnight, and I woke up 7:30 a.m. and got to the store by 8:30 a.m.  Though my marketing responsibilities are over, I helped the Operations/Sales team in whatever way I can.  I've always believed that success lies in teamwork.  The morning was packed with preps, getting everyone all pumped up, and making sure everything's in order.  I was only able to step out of the store around 11:26 a.m. and saw the line outside: 

Can you see the end? I couldn't!  So I took a video instead:

I remember having goose bumps when I heard the girls running and screaming towards the store when we opened. I thought I would never experience that again, until I took this video you just watched (above).  Recording this clip left me speechless, it was truly an amazing experience to see everyone braving the line/s for Forever 21.

To all of you who patiently lined up to get in, to try on the clothes, and to pay: 

Thank you so much! We hope the long lines and the super steal purchases are worth it ;)