Forever 21 Opens

Months of hard work finally paid off last weekend — my newest baby opened with a bang at SM Aura Premier.  I know everyone was talking about Sarah Jessica Parker and the mall, but I was just too busy preparing for my latest store.  Yes, I love my store too much to leave it and run to the press con to take a glimpse of SJP. Sigh!  There will be other opportunities.

But, moving on... May 16 and 17 were really busy days for the whole F21 team, so I hardly got to document everything :o  Here are a glimpse of what my life was like in those two days :)

MAY 16

Bright and early at SM Aura Premier

While waiting, I signed all the discount coupons that we were giving out the next day.

The whole mall was filled with these lovely floral arrangements. 
I wanted to bring them home haha...

The traffic was soooo bad, everyone was late but they still made it - whew!
Here are brand ambassadors David Guison, Lissa Kahayon and Patricia Prieto rehearsing :)

Following suit was host Joyce Pring, along with F21 founder and CEO Mr. Don Chang, and President of SM Hotels and Convention Centers Ms. Elizabeth Sy.

...and we're open!!!

F21 Business Unit Head Ms. Dixie Gene Li chatting it up with Mr. Chang and Ms. Sy

Here's another photo to give you an idea of how Ms. Betty Sy looks like. 
Such a pretty, stylish and very nice woman :)

MAY 17
The whole morning was filled with prepping for the store opening and the 5PM show.  
I only got to breathe a bit when I checked on the looks of the models:



Then our digital grafitti wall was ready for F21 lovers to enjoy :)
Thanks to Stabilo for sponsoring this fab techy unit:





David and Lissa playing with the digital grafitti wall

It's show time!!!

I am in love with the stage designed by good friend and director Robby Carmona

This photo doesn't do the stage justice.  It was massive! :)

And the collections were fabulous!  It was the best show ever — but of course, right?  We should always aim to give our best and produce better results every time!


So, have you dropped by my newest baby at The Fort?  Please do and have fun shopping at the latest shopping destination—SM Aura Premier :D